How to choose paper for printing?

How to Choose Paper for Printing: A Complete Guide for Business

Choosing the right paper is one of the most important steps in printing. The paper determines the look, feel, durability, and even the brand perception of your product. Even the best design can look poor if the wrong paper is selected.

Let’s review the key factors.

1. Paper Type

Offset Paper

Uncoated
Matte surface
Suitable for books, forms, notebooks
Easy to write on

Ideal when functionality is important.

✨ Coated Paper

Special coating
Smooth surface
Available in gloss or matte
Brighter color reproduction

Perfect for catalogs, brochures, magazines, and promotional materials.

Designer Paper

Textured
Colored
Thicker
Used for business cards, certificates, invitations

Suitable for premium products.

2. Paper Weight (gsm)

Paper weight affects rigidity and quality perception:

80–100 gsm — documents
130–170 gsm — flyers
200–250 gsm — brochures and covers
300–350 gsm — business cards
350+ gsm — packaging

Higher weight gives a more premium feel.

3. Matte or Gloss?

Gloss

Brighter colors
Photos look vibrant
Great for advertising

Matte

More elegant and premium look
No glare
Ideal for corporate materials

4. Purpose of the Product

Ask yourself:

Is it for advertising or official use?
Will it be folded?
Will it be laminated?
Does it need to be writable?

For example:

Restaurant menus — thick paper + lamination
Catalogs — 150–200 gsm coated paper
Business cards — 300–350 gsm

5. Digital or Offset Printing?

In digital printing, paper structure is very important. Very thick or extremely smooth paper may behave differently. For thick materials, creasing before folding is recommended to prevent cracking.

Conclusion

The right paper:

Enhances brand value
Improves product appearance
Increases durability
Creates a strong first impression

If you are unsure, the Printshop team can help you choose the best option according to your budget and goals.

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How to choose paper for printing?