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What is Design Paper and Where is it Used?
What is Design Paper and Where is it Used?
Design paper is a premium type of paper in printing, recognized for its unique visual and tactile qualities. It is used not only to convey information but also to create aesthetic value, emotion, and an elite brand image.
Properly selected design paper directly increases product value and strengthens brand perception.
Features:
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Textured or smooth surface
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Colored, white, or black
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Metallized or uncoated
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Velvet (touch paper), transparent, or watermarked
Main Types:
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Textured paper: Ideal for catalogs, flyers, brochures; suitable for offset and digital printing, embossing, UV coating, and other finishing techniques.
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Metallized paper: Envelopes, invitations, postcards, premium folders; preserves metallic shine during printing.
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Recycled paper: Eco-friendly products like boxes, labels, notebooks; gives brands a premium and eco-conscious image.
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Covering paper: Books, menus, boxes; thin paper, 100–120 g/m², matte, glossy, or textured.
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Velvet Touch Cover: Super-premium, for elite products, with a velvet tactile effect.
Usage Areas:
Business cards, postcards, envelopes, invitations, bonus and discount cards, premium packaging.
Conclusion: Design paper not only conveys information but also creates emotion, makes the product memorable, and communicates the brand. Choosing the right paper is the first step to product success.
